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About William Pitcher

GeekCoaches was founded by William Pitcher. Bill is a self-professed geek who after helping countless friends and family with their technology challenges decided it was time to help others. When he is not coaching people about technology, Bill provides fundraising consulting services to charities. You learn more about his fundraising at his Pitcher Group site.

Designing Virtual Events for Success

How to Raise Funds and Build an Audience These are indeed interesting times with so many of us working or learning from home and almost all in-person events cancelled.  To help people manage their cabin fever and to continue raising money that in-person functions provided, many non-profit organizations are turning to virtual fundraising events. Virtual events, of course, have their challenges.  Many of us are all zoomed out. Online events have to compete with all our other screen options. Furthermore, not all events make sense virtually.  All that said, virtual events also provide an opportunity. Find the right [...]

Website Security: How to Secure a Site in 17 Steps

Preventing Intrusions, Spam, Data Loss & More Website security is no different than other aspects of creating a site from a task perspective. No one step of building a website is that complicated. The challenge is there are scores of steps. Smart website security has its own set of steps. It's because of these numerous tasks, that many of the existing sites that GeekCoaches gets asked to fix are not properly secured like those built as part of our Web Design services. Unfortunately, not investing the money to have your website secured or the time to learn and [...]

Email Newsletters are Dead — Long Live Email

Making Sense of Content Marketing via Email Newsletters and Email Blasts For decades, companies and other organizations produced print-based newsletters as one of the best ways to keep in touch with clients and stakeholders.  With the rise of email, many responsible for getting the word out developed email newsletters using the same format as their print publications, but in electronic form.  Copying a format when a new medium comes along is normal. In the early days of television, much of the content was just repurposed radio programs.  But, just as television developed its own way of presenting content, email messaging [...]

Landing Pages – Lead Generation & Conversion

Making Sense of Keywords, Landing Pages, Calls-to-Action, Third-Party Validations and Conversion Techniques In our GeekCoaches post on On-Site Search Engine Optimization, we covered the importance of matching your website's content to the queries used by your prospective customers on search engines.  In that article, we discussed an example of not highlighting our Mississauga location because we serve clients around the world. As you can imagine though, we are quite happy to go after local clients -- that is, as long as it does not make us look like a local-only company.   The answer for this is a lead generation and [...]

On-Site SEO – (Search Engine Optimization)

Making Sense of On-Site SEO, Keywords, Click-Through Rates, Meta Descriptions and Bounce Rates Search engine optimization really is not that scary. It can get a bad name when people try to game the system or when sellers of SEO services treat it like a secret art that can only be practiced by high priests.  At GeekCoaches, we like to be transparent about what we do including our SEO services. In fact, we call ourselves coaches because we are happy to teach you what we do. SEO is complicated, but only because of the number of steps that you have [...]

2020-05-12T15:21:43-04:00Tags: |0 Comments

Website Donations: 17 Tips to Supercharge Online Giving

The odds say that your charity's website donations are not what they could be.  To maximize your online fundraising potential, your website needs to use a variety of proven money earning techniques. Most charity websites only achieve a fraction of these strategies. Put these 17 tips in action and will supercharge your fundraising program. Traditional Fundraising Techniques 1. Make Your Stories Personal There's a quote commonly attributed to Josef Stalin that, 'One death is a tragedy, but a million is a statistic.' In other words, we have a hard time coping with and understanding large problems. So, it is [...]

Tech Tip: LastPass

Price: Free.  Premium $12/yr. I find passwords are a pain.  I want them to be tough for everyone else, but easy for me.  I do not want to use the same password for every site, nor use a system that someone can figure out.  For years, I used RoboForm to manage my passwords.  However, this did not help me out if I needed to access something from someone else’s computer.   The same was true for my browsers ‘Remember Password’ feature, plus that is not very secure.  So, I switched to LastPass. LastPass quite simply fills in all my passwords and forms and does so securely.  It works with [...]

Making Technology One Step Easier

Ah, the flashing 12:00 on the VCR. A symbol of the complexities of technology that is now fading into history. Were VCR clocks really that hard to program? For some, sure. However, for most, it was just a case that the reward of vanquishing the flashing LED’s was not worth the effort of re-learning the process all over again each time the power went out. So, techies of the world were called upon by friends and relatives to end the taunt of the blinking electric glow. Those without a Geek-911 line just resigned themselves to their fate. Yes, I am [...]

2016-10-13T05:29:47-04:000 Comments

Tech Tip: Use Dropbox to End the File Shuffle

Price: Free for 2GB with extra storage for referrals. $10/mth for 50GB. Use this link for an additional 250MB free. As part of my collection of useful technology, gadgets, toys and electronic relics, I have my desktop computer, a large laptop, my iPad and a netbook. I work with business files on all four. While email and the USB stick shuffle kept those files mobile, ensuring that I had the most up-to-date version of a document on any one computer was a hassle. Thankfully, along came Dropbox to the rescue. Dropbox syncs each of my business files as soon as [...]

2016-10-13T05:29:49-04:00Tags: , |0 Comments

You Can Still Change the New White Twitter Background

The New and Plain Twitter Background Twitter recently changed the background of your timeline. You used to be able to customize it and now it is plain white. I found this too bright and wanted a softer background. After some quick searching, I found just the tool if you use the Chrome or Firefox web browsers. Above you can see the new while white background. Below, you will see that I have changed the background to a soft blue. Change the Twitter Background Colour via 'Stylish' You have long been able to make similar temporary changes [...]

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