Email Newsletters are Dead — Long Live Email

By |2020-07-05T11:28:25-04:00July 5th, 2020|Tags: , , |

Making Sense of Content Marketing via Email Newsletters and Email Blasts For decades, companies and other organizations produced print-based newsletters as one of the best ways to keep in touch with clients and stakeholders.  With the rise of email, many responsible for getting the word out developed email newsletters using the same format as their print publications, but in electronic form.  Copying a format when a new medium comes along is normal. In the early days of television, much of the content was just repurposed radio programs.  But, just as television developed its own way of presenting content, email messaging [...]

Landing Pages – Lead Generation and Conversion

By |2020-07-05T11:40:44-04:00June 28th, 2014|Tags: , , |

Making Sense of Keywords, Landing Pages, Calls-to-Action, Third-Party Validations and Conversion Techniques In our GeekCoaches post on On-Site Search Engine Optimization, we covered the importance of matching your website's content to the queries used by your prospective customers on search engines.  In that article, we discussed an example of not highlighting our Mississauga location because we serve clients around the world. As you can imagine though, we are quite happy to go after local clients -- that is, as long as it does not make us look like a local-only company.   The answer for this is a lead generation and [...]

On-Site SEO – (Search Engine Optimization)

By |2020-05-12T15:21:43-04:00June 23rd, 2014|Tags: |

Making Sense of On-Site SEO, Keywords, Click-Through Rates, Meta Descriptions and Bounce Rates Search engine optimization really is not that scary. It can get a bad name when people try to game the system or when sellers of SEO services treat it like a secret art that can only be practiced by high priests.  At GeekCoaches, we like to be transparent about what we do including our SEO services. In fact, we call ourselves coaches because we are happy to teach you what we do. SEO is complicated, but only because of the number of steps that you have [...]

Website Donations: 17 Tips to Supercharge Online Giving

By |2016-10-13T05:29:47-04:00January 23rd, 2014|Tags: , , , , |

The odds say that your charity's website donations are not what they could be.  To maximize your online fundraising potential, your website needs to use a variety of proven money earning techniques. Most charity websites only achieve a fraction of these strategies. Put these 17 tips in action and will supercharge your fundraising program. Traditional Fundraising Techniques 1. Make Your Stories Personal There's a quote commonly attributed to Josef Stalin that, 'One death is a tragedy, but a million is a statistic.' In other words, we have a hard time coping with and understanding large problems. So, it is [...]

Tech Tip: LastPass

By |2013-08-29T00:15:15-04:00August 29th, 2013|Tags: , , , , |

Price: Free.  Premium $12/yr. I find passwords are a pain.  I want them to be tough for everyone else, but easy for me.  I do not want to use the same password for every site, nor use a system that someone can figure out.  For years, I used RoboForm to manage my passwords.  However, this did not help me out if I needed to access something from someone else’s computer.   The same was true for my browsers ‘Remember Password’ feature, plus that is not very secure.  So, I switched to LastPass. LastPass quite simply fills in all my passwords and forms and does so securely.  It works with [...]

Making Technology One Step Easier

By |2016-10-13T05:29:47-04:00August 26th, 2013|

Ah, the flashing 12:00 on the VCR. A symbol of the complexities of technology that is now fading into history. Were VCR clocks really that hard to program? For some, sure. However, for most, it was just a case that the reward of vanquishing the flashing LED’s was not worth the effort of re-learning the process all over again each time the power went out. So, techies of the world were called upon by friends and relatives to end the taunt of the blinking electric glow. Those without a Geek-911 line just resigned themselves to their fate. Yes, I am [...]

Tech Tip: Use Dropbox to End the File Shuffle

By |2016-10-13T05:29:49-04:00August 26th, 2013|Tags: , |

Price: Free for 2GB with extra storage for referrals. $10/mth for 50GB. Use this link for an additional 250MB free. As part of my collection of useful technology, gadgets, toys and electronic relics, I have my desktop computer, a large laptop, my iPad and a netbook. I work with business files on all four. While email and the USB stick shuffle kept those files mobile, ensuring that I had the most up-to-date version of a document on any one computer was a hassle. Thankfully, along came Dropbox to the rescue. Dropbox syncs each of my business files as soon as [...]

You Can Still Change the New White Twitter Background

By |2020-05-12T17:05:20-04:00July 21st, 2013|Tags: , , , |

The New and Plain Twitter Background Twitter recently changed the background of your timeline. You used to be able to customize it and now it is plain white. I found this too bright and wanted a softer background. After some quick searching, I found just the tool if you use the Chrome or Firefox web browsers. Above you can see the new while white background. Below, you will see that I have changed the background to a soft blue. Change the Twitter Background Colour via 'Stylish' You have long been able to make similar temporary changes [...]