GeekCoaches’ online content marketing can supercharge your business with compelling storytelling, information sharing and customer conversations.
Geeks and Raconteurs
We call ourselves geeks because we are technology experts who are passionate about the ways the internet and software can transform business for the better. Of course, as geeks, we are also practiced at jumping into the fray when technology gone astray brings your business to a halt. It’s our combination of technical skill, enthusiasm and realism that makes us a valuable addition to business teams. Technology is a tool — a means to an end. Business technology is nothing without a sound plan to leverage it. That’s why GeekCoaches’ storytelling and online conversational engagement skills are such an important part of our service mix. We’ve been helping the non-profit organizations tell their stories to prospective donors for more than two decades. Thanks to digital communications, bringing that expertise to the for-profit business world has been a natural transition.
One of the best ways to build a following for your business online is to regularly share new original content with your audience. Websites, landing pages, blog articles, social media posts and email should all be part of your online marketing strategy.
A great way to stay in regular touch with your prospective and current customers is to share relevant, useful or entertaining content that you find online. Known as content curation, GeekCoaches can assist you with tools and techniques to make sharing great content simpler and more effective.
Would you like it if people promoted your business for free, and many of those same people went on to be your best customers? Well that’s what user generated and shared content can do for you. Sites like YouTube and Facebook are built on the content of their users. YouTube main asset is the content people create and Facebook’s main asset is the content people share (although there is lots of creation and sharing on both). When your audience creates and curates content, two things happen. First, the creators and curators become more invested in your business. Second, they bring in others to your business like warm leads — most of us are much more receptive to what our friends and family have to say than we are to others. GeekCoaches can help you develop a user content strategy for your online marketing. We will show you the tools you need, and the techniques required to build a vibrant community. We can even help you develop systems to incentivize people to promote your goods or services.