There’s an old sales adage that your best future prospects are your current customers. Indeed, companies neglect their clients at their peril. One way to connect with and engage your customers is through collaboration.
For consumer products companies, social media is often at the heart of customer interaction. However, for organizations with major accounts, business-to-business sellers or service companies, collaborative project management tools are a vital resource. As early as 1982, management ‘guru’, Tom Peters, talked about the importance of creating computer systems and other tools that helped “get close to the customer”. At the time, only large companies could make this investment. Today, one-person shops can create, not just communications tools like social media, but systems that go to the core of product and service delivery — collaborative project management tools.
GeekCoaches uses online collaboration and project management tools with all of our clients. Through hard-earned experience, we have learned what works with teams you can only guide rather than order.