Online Marketing

Designing Virtual Events for Success

How to Raise Funds and Build an Audience These are indeed interesting times with so many of us working or learning from home and almost all in-person events cancelled.  To help people manage their cabin fever and to continue raising money that in-person functions provided, many non-profit organizations are turning to virtual fundraising events. Virtual events, of course, have their challenges.  Many of us are all zoomed out. Online events have to compete with all our other screen options. Furthermore, not all events make sense virtually.  All that said, virtual events also provide an opportunity. Find the right [...]

Email Newsletters are Dead — Long Live Email

Making Sense of Content Marketing via Email Newsletters and Email Blasts For decades, companies and other organizations produced print-based newsletters as one of the best ways to keep in touch with clients and stakeholders.  With the rise of email, many responsible for getting the word out developed email newsletters using the same format as their print publications, but in electronic form.  Copying a format when a new medium comes along is normal. In the early days of television, much of the content was just repurposed radio programs.  But, just as television developed its own way of presenting content, email messaging [...]

Landing Pages – Lead Generation & Conversion

Making Sense of Keywords, Landing Pages, Calls-to-Action, Third-Party Validations and Conversion Techniques In our GeekCoaches post on On-Site Search Engine Optimization, we covered the importance of matching your website's content to the queries used by your prospective customers on search engines.  In that article, we discussed an example of not highlighting our Mississauga location because we serve clients around the world. As you can imagine though, we are quite happy to go after local clients -- that is, as long as it does not make us look like a local-only company.   The answer for this is a lead generation and [...]

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