Email Newsletters are Dead — Long Live Email
Making Sense of Content Marketing via Email Newsletters and Email Blasts For decades, companies and other organizations produced print-based newsletters as one of the best ways to keep in touch with clients and stakeholders. With the rise of email, many responsible for getting the word out developed email newsletters using the same format as their print publications, but in electronic form. Copying a format when a new medium comes along is normal. In the early days of television, much of the content was just repurposed radio programs. But, just as television developed its own way of presenting content, email messaging [...]
